When 3M wanted to launch a technology update to an existing medical equipment sterilization reader, they came to Schermer to help craft a strategy and a message. We came up with a superhero theme to announce that it is now possible to process biological indicators in 24 minutes for the two most common methods – steam and VH2O2. They announced the update at a tradeshow. The work here supported the launch.
- Role Senior Content Strategist & writer
- For 3M Medical